Prior to attending Robert McKee’s story in business seminar in Malta our company was still pretty successful but we also lost tenders for some pretty important multinational clients. My job as CEO was to find out – why? I knew we ticked all the boxes so why were we not successful more times? After the McKee course, I knew why and I knew how to fix it. I followed the advice Robert McKee gave and we won all of the next five major contracts we tendered for. Since then our hit rate has climbed to almost vertical and stayed there. Invaluable advice – definitely go!