Name: Robert McKee
Where: Killarney Convention Centre
When: 22 May 2015
Cost: €495
Listen to Robert McKee’s recent interview by RTE Radio One’s “The Business” on Saturdays Show
Robert McKee occupies a unique crossroads in modern media storytelling. His teachings have spread beyond the screen and stage to influence all story forms. Writers, producers, media professionals, and business leaders from the world over read McKee and attend his sold out international seminars for an exclusive deep dive into the narrative potential of their material.
Knowing that the same understanding of story that wins an audience’s heart and mind will also win a customer, employee, boss, or investor’s heart and mind, executives and marketers have been sneaking into McKee’s Seminars for decades.
McKee finally decided to do something for the business community. After dozens of private seminars for companies, including Nike, BOLDT, Siemens, National Geographic, Time Warner, and Microsoft, McKee inaugurated a comprehensive seminar on the Complete Use of Story in Business (Storynomics).
He has given business lectures to MBA of University of Michigan, Think Digital Festival, in UK, Microsoft, Wave Advertising Festival (Brazil), Hewlett Packard, 20TH Century Fox, All That Story Festival (Seoul, Korea), Wells Fargo Bank, Law firms, Advertising Agencies, around the world.
His articles and interviews on Business and Story have appeared in hundreds of newspapers and magazines including Harvard Business Review, Wall Street Journal, CBS 60 MINUTES with Bob Simon, Swiss Business Magazine, Sueddeutche Zeitung (Germany), CBN, Weekly News (China), Morning Glory Newspaper (China), MBC TV, Arirang TV, Korea Times (South Korea), Kiev Weekly, and Moscow Times, Fohla (Brazil), De Volkskrant (Holland), Figaro (France), La Repubblica (Italy), Herald Sun (Australia), The Guardian, Independent (UK) to name a few.
Peter Jackson (The Lord of The Rings) calls McKee the “guru of gurus”. At PIXAR Studio (Toy Story, Wall E, Finding Nemo), McKee’s teachings are “the Law of the Land”. This Fulbright Scholar has won the BAFTA Award and the Cine Eagle, as well as the International Moving Image Book Award for his international bestseller, Story. In the film industry he has to date coached over 65 Academy Award winners and over 200 Emmy Award winners. To date, over 100,000 writers have attended his seminars.
“He who tells his story best wins.” – Robert McKee
Robert McKee’s one day Complete Use of Story in Business (Storynomics) Seminar brings you insights, actionable story knowledge, and ready to use tools that will greatly enhance your communication and persuasion skills. Ticket numbers are limited so Book Now to avoid disappointment
Robert McKee’s Story
Robert McKee’s one day Complete Use of Story in Business (Storynomics) Seminar brings you insights, actionable story knowledge, and ready to use tools that will greatly enhance your communication and persuasion skills.
In an age of 24/7 information, nothing dates faster than factual content. Properly executed stories, on the other hand, offer the possibility of winning hearts as well as minds, while delivering an immersive experience around your products, services and brand assets.
A leader must persuade, and to persuade, a leader must master the art of storytelling. Story is both emotional and intellectual it captures hearts as well as minds. In this single day event, Robert McKee will guide business leaders and managers to mastery of this timeless art so they can turn ideas into action that will inspire the listener to buy, to partner, to invest.
In recent years, Robert has helped organisations as diverse as Microsoft, Nike, Hewlett-Packard and Siemens develop their evolving narrative game plans. He can do the same for you and your company as he will show you how story will connect with your audiences, both external and internal.
In a world growing ever more uncertain and demanding of human intelligence, Robert McKee’s Story in Business (Storynomics) seminar will fire your imagination and ignite your organisation’s performance. From elevator pitches to grand international marketing strategies, McKee’s Story in Business (Storynomics) method triggers positive action by using the human voice of Story.
Robert McKee is a creative writing instructor and is widely known for his Story in Business Seminar. A Fulbright Scholar educated at the University of Michigan, after aiding organizations as diverse Microsoft, Siemens and Nike, McKee now brings his knowledge to business leaders and entrepreneurs alike in this full-day information packed seminar.
One of the most sought-after storytelling speakers in the world, he has become internationally renowned for his work over the past 30 years in mentoring screenwriters, novelists, playwrights, documentary makers, film producers and directors. His previous trainees include 60 Academy Award Winners, 200 Academy Award Nominees, 200 Emmy Award Winners and 1,000 Emmy Award Nominees.
In recent years, McKee has expanded his focus to include corporate storytelling. He has worked with leading global brands such as Microsoft, Nike, Hewlett-Packard and Siemens to develop their corporate narrative, and has delivered his highly successful ‘Story in Business’ seminar in cities throughout the world
Further information about Robert McKee can be found at: www.mckeestory.com.
This seminar is targeted at business leaders aiming to gain a competitive edge by developing a strong and compelling narrative for their brand.
The seminar brings you – insights, actionable story knowledge and ready to use tools that will help to develop your persuasion and communication skills. If you think of some of the most successful companies in the world, they have powerful stories behind them, and they constantly communicate these stories to their target audiences – the kid who founded a start-up in his garage; the immigrant who pursued the American dream; the mother whose lifelong passion or interest drove her to set up her business…
A good story is the back bone of good marketing. Instead of wasting money on lavish marketing campaigns, media-savvy innovators lead with a story, make their client’s experience a pleasure-filled story in itself, then let word-of-mouth do their marketing for them as satisfied customers take to social media to tell and retell their tale. This is priceless marketing.
Nothing dates faster than factual content. Properly executed stories can win hearts and minds – while delivering information on your products, services and brand. In order to persuade, a leader must master the art to story-telling. This one day event will help capture hearts, as well as minds and turn ideas into action. Story is essential to human motivation and decision-making and in turn will help build brand loyalty.
The seminar will take place at the Killarney Convention Centre on Friday, 22nd May 2015. The first seminar begins at 9.30am.
Tickets for Robert McKee’s ‘Story in Business’ seminar are €495 per person and can be purchased from www.thelearningresort.com.
The Gleneagle Hotel Group is offering the following accommodation packages for those attending this event:
Included in the ticket price are tea and coffee breaks (3 in total) and lunch. The opportunity to network with the leading CEO’s, MD’s and entrepreneurs in the country build relationships and share ideas.
Robert McKee has helped diverse organizations such as Hewlett-Packard, Siemens etc and he can do the same for your company, he will show you how story will connect with your audiences/customers both external and internal. The art of Business story-telling allows you to communicate and connect with employees, customers, colleagues, partners, suppliers and the media. This in turn will help your business stand out from the crowd.
McKee said the importance of strong storytelling for businesses and corporate strategists could not be underestimated.
“Study after study documents how well-told stories fuse bonds of interest and empathy between teller and listener that trigger money-making results,” he said. “If you think of some of the most successful companies in the world, they have powerful stories behind them, and they constantly communicate these stories to their target audiences – the kid who founded a start-up in his garage; the immigrant who pursued the American dream; the mother whose lifelong passion or interest drove her to set up her business…”
“Ultimately, the story that a leader tells becomes corporate strategy; a map to the future that others can follow.”
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